If you work in the tech industry then your daily conversations are littered with tech terms. You’ll probably have at least a vague idea of what these mean, but if you’re not in a technical role it’s sometimes hard to put these concepts and buzzwords in precise context.
In this post I’ll briefly explain ten basic terms that engineers use every day. Whatever your role in the tech industry, you’ll benefit from knowing exactly what these mean.
Brevity will require me to leave many important details out. If you’d like me to elaborate further, or if there are other concepts you’d like explained, let me know! I’ll be happy to write another post in this vein in the future.
Haven’t studied finance or business and are working on a startup? This video is certainly worth 44 minutes of your time.
I’ve been getting some questions recently about 409A valuation, found this article that does a nice job summing it up. In short: you need it, it’s better for everyone — you and your investors.
Good resource from Founders Fund - easy way to manipulate the high level variables. Your VC has a spreadsheet to do this, you should too.
Great resource - 20 things to keep top of mind in UI design.
Fill listing here, apply on LinkedIn: goo.gl/Tb1S8
Marketing & Events Coordinator, Greycroft NYC
Responsible for developing and maintaining marketing and PR strategies to meet organization objectives. Plan and execute internal and external special events. Work with and maintain good working relationship with portfolio companies.
- Marketing. Maintain and update website, create printed marketing materials, proofread and edit blogs and other published pieces, manage database of contacts, and develop and manage distribution of print and email newsletters.
- Plan and execute events. Coordinate all aspects of networking events in NY and LA, portfolio business development events with brands and agencies, annual CEO summit, and annual LP meeting. During these events you will be expected to coordinate directly with CEOs of our portfolio companies, our investors, entrepreneurs, and executives at brands and agencies.
- Public Relations. Ensure inclusion of firm and partners in industry-related events, lists, and organizations; draft and edit press releases.
- Social Media/Community. Manage @greycroftvc Twitter account, Greycroft Facebook page, and other social media accounts.
- Research. Research on venture capital landscape and marketing best practices. This includes speaking with marketing professionals at other firms (VC, private equity, and hedge funds), with limited partners, and with entrepreneurs.
- Investor Relations and Fundraising. Assist in managing internal CRM system and coordination of the fundraising process.
Desired Skills & Experience
- 4-6 years of marketing and event planning experience in venture capital or similar environment
- Undergraduate degree at top university
- Be self-directed and have experience in fast-paced professional work environment
- Exceptional writing and communication skills
- Strong client phone communication, presentation, and face-to-face meeting skills
- Project management skills, office organizational skills, and a high level of attention to detail a must
- Strong corporate event planning experience
- Interest in technology and startups
- Knowledge of social media platforms
- Relevant social media marketing or online media experience a plus
- Photoshop, MS Office (Excel, PowerPoint, Word), HTML desired but not required
- Klout score above 25 a plus
Greycroft Partners (http://www.greycroft.com) is a venture capital firm that invests in promising early stage digital media companies. With offices in New York and Los Angeles, Greycroft leverages an extensive network of media and technology industry connections to help portfolio companies gain visibility, build strategic relationships, and successfully bring their products to market.
Here is an essay version of my class notes from Class 9 of CS183: Startup. Errors and omissions are my own. Credit for good stuff is Peter’s entirely.
Class 9 Notes Essay—If You Build It, Will They Come?
Distribution is something of a catchall term. It essentially refers to how you get a product out to consumers. More generally, it can refer to how you spread the message about your company. Compared to other components that people generally recognize are important, distribution gets the short shift. People understand that team, structure, and culture are important. Much energy is spent thinking about how to improve these pieces. Even things that are less widely understood—such as the idea that avoiding competition is usually better than competing—are discoverable and are often implemented in practice.
But for whatever reason, people do not get distribution. They tend to overlook it. It is the single topic whose importance people understand least. Even if you have an incredibly fantastic product, you still have to get it out to people. The engineering bias blinds people to this simple fact. The conventional thinking is that great products sell themselves; if you have great product, it will inevitably reach consumers. But nothing is further from the truth.
There are two closely related questions that are worth drilling down on. First is the simple question: how does one actually distribute a product? Second is the meta-level question: why is distribution so poorly understood? When you unpack these, you’ll find that the first question is underestimated or overlooked for the same reason that people fail to understand distribution itself.
The first thing to do is to dispel the belief that the best product always wins. There is a rich history of instances where the best product did not, in fact, win. Nikola Tesla invented the alternating current electrical supply system. It was, for a variety of reasons, technologically better than the direct current system that Thomas Edison developed. Tesla was the better scientist. But Edison was the better businessman, and he went on to start GE. Interestingly, Tesla later developed the idea of radio transmission. But Marconi took it from him and then won the Nobel Prize. Inspiration isn’t all that counts. The best product may not win.
For those depending on facebook (and many, many are to some extent), this is a good primer on Edgerank - or, how and why you see what you see on News Feed.