1. Customer acquisition

    Good article with some practical advice on user & customer acquisition, channels and testing.  Also have to appreciate the pithy, Field of Dreams-inspired subtitle:  ”If you build it, they may not come”.

    http://onstartups.com/tabid/3339/bid/82788/Building-It-Is-Not-Enough-5-Practical-Tips-On-User-Acquisition.aspx